Catering to your customers with customized web
With the economy at crisis levels, a natural inclination is to tighten
belts and avoid extra expenditures. But as markets shrink, it's even more
important for your company or organization to attract new business and
retain current clients.
So what's the most cost-effective method of
A Web site.
- Expand the effect of a print ad. The addition of a Web site
address to an ad, even a very small one, means that anyone intrigued by
the ad can access an almost unlimited amount of information about your
company. The effect is heightened when you add suitable photos to your
- Save time. How much company time and effort is wasted by
repeatedly providing the same information either by phone or in person?
Have a section on your site that provides answers to frequently asked
- Make it easier for potential customers to find you. Include a
detailed road map on your site, and make things even easier for
customers by indicating parking lots and bus stops.
How can this help your business?
Restaurant: People choose restaurants not only for their food,
but also for their ambiance and convenience.
- Show attractive photos of the interior, and entrees on a beautifully
- Show your menu.
- Advertise specials
- Post testimonials
- Include a printable map, which shows the location of parking.
Professional services (attorney, doctor, dentist): Do you have
publications? Cite them. Awards? Display them. Articles or case studies
that demonstrate your credentials? Place them online.
Retail store: Even if you're not yet ready for the expense of
e-commerce,a website can effectively promote your business. A
user-friendly online brochure is easily done -- and saves thousands in
printing and mailing costs.
- You can publicize sales and special offers. · Post a printable
map showing your location.
- Customer service is faster and friendlier when customers can contact
you immediately, 24 hours a day, by e-mail -- rather than have to wait
on the phone, listening to Muzak, and getting more impatient by the
For a quick demonstration of Variable HTML, just resize your browser
window and notice how this page reacts, then click on the 4 A's that
appear under the standard navigation links.