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Design - Plan -
Create - Check -
Submit - Position -
Promote
Checking Before
you publish your pages and submit them to the search engines, there a
few items that you should double check:
- General
- Spelling and Grammar
- Web page creation tools create better HTML code and word
processors generally have better grammar and spelling tools, but
word processors will impose unwanted changes to the structure of
your HTML code. Make copies of your HTML pages, run them through
your word processor spelling and grammar checkers, and make parallel
changes to the original HTML pages.
- Browser Compatibility
- The current and previous versions of Internet Explorer and
Firefox usually account for about 90% of the market. The remaining
10% are scattered among older version of these and other browsers.
Don't forget to test your pages with graphics turned off.
- Graphics Off
- Many customers will surf with graphics off in order to increase
display speed. To test your site in this mode, create an empty test
directory, copy only your .html files to that directory, then use
your browser to open your home page. Is your site still usable?
- Links
- Double-check all of your links before you publish your pages.
- Search Engine
- Meta
- <META name="description" CONTENT=".....">
Briefly describe your page or site.
- <META name="keywords" CONTENT=".....">Words
you want the search engines to associate with your site.
- When defining meta tags, don't forget to include: organization
name, common misspellings, plurals, products, product categories,
cap variations, location, etc.
- Title
- Many search engines use the page title in their search algorithm.
- Image ALT's
- Many search engines use alternate image text in their search
algorithm.
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