Catering to your customers with customized web designs!

With the economy at crisis levels, a natural inclination is to tighten belts and avoid extra expenditures. But as markets shrink, it's even more important for your company or organization to attract new business and retain current clients.

So what's the most cost-effective method of promotion?
A Web site.

• Expand the effect of a print ad. The addition of a Web site address to an ad, even a very small one, means that anyone intrigued by the ad can access an almost unlimited amount of information about your company. The effect is heightened when you add suitable photos to your site.
• Save time. How much company time and effort is wasted by repeatedly providing the same information either by phone or in person? Have a section on your site that provides answers to frequently asked questions.
• Make it easier for potential customers to find you. Include a detailed road map on your site, and make things even easier for customers by indicating parking lots and bus stops.

How can this help your business?

Restaurant: People choose restaurants not only for their food, but also for their ambiance and convenience.

• Show attractive photos of the interior, and entrees on a beautifully set table.
• Show your menu.
• Advertise specials
• Post testimonials
• Include a printable map, which shows the location of parking.

Professional services (attorney, doctor, dentist): Do you have publications? Cite them. Awards? Display them. Articles or case studies that demonstrate your credentials? Place them online.

Retail store: Even if you're not yet ready for the expense of e-commerce,a website can effectively promote your business. A user-friendly online brochure is easily done -- and saves thousands in printing and mailing costs.

• You can publicize sales and special offers. · Post a printable map showing your location.
• Customer service is faster and friendlier when customers can contact you immediately, 24 hours a day, by e-mail -- rather than have to wait on the phone, listening to Muzak, and getting more impatient by the second.

For a quick demonstration of Variable HTML, just resize your browser window and notice how this page reacts, then click on the 4 A's that appear under the standard navigation links.