Place about 3 inches of information here and it will be placed next to the navigation buttons.

Report: How Internet Shopping Effects Internet Marketing

Before considering how to sell your products on-line, it is important to study how customers buy products on-line.

Internet Commerce today is based on the World Wide Web. The Web in turn is based on links and search engines. Most customers will start looking for a product or service on a general search engine like Yahoo or Lycos or on a shopping mall search engine like the iMall. They enter a few key words that describe the product they are looking for and press the search button. Many of the search engines will allow the customers to limit their search to just the name of the site (it's headline) and/or the brief description of the site that was supplied by the site owner. If the list the customer receives is too long, more key words can be added to the search to reduce the length of the list.

What good is a top rate web site if customers never look at it? The headline and brief description of your site are as important as the content of the site itself.

Start creating your headline and brief description of your site by thinking like your customers. Make a list of the keywords that your customers might use if they were looking for you. Go to the search engines and search for your competitors. Read their descriptions to find additional key words that fit your business. This keyword list is extremely important, so take your time.

Order your list with the most important keywords at the top. Use your list to write a 25 word description of your site. The 25 word limit is important because most search engines will reject longer descriptions. Proper English is important, but using as many key words as possible is more important.

I can't stress enough the importance of your headline and description. Read them over again and again to be sure they are the best you can create. Ask your friends and co-workers for their opinions. When you are ready, submit your headline and description to as many search engines as you can. Take extra care to type your description properly. It is a time consuming process to change your search engine description after it is accepted.

Best of luck with your new web business.